Display holder for price cards, etc.



w. H. AVERILLQ DISPLAY HOLDER FOR PRICE-CARDS, ETC.

APPLICATION FILED JUNE 10, I922.

Patented Decy5, 1922.

Patented Dec. 5, 1922.

na rsstares WILLIAM H. avnnILnor nosron, massacnusnr'rs,essrenoa 'IO BELL cLir MANU- FAGTURING 00., or BOSTON, MASSACHUSETTS, A coaroas'rron or MASSACHU- SETTS.

DISPLAY HOLDER FOR PRICE CARDS, ETC.

Application filed June 10, 1922. Serial No. 567,326.

To all whom it may concern:

Be it known that 1, WILLIAM H. AvnniLL, a citizen of the United States, residing at Boston, in the county of Suffolk and State of Massachusetts, have invented new and useful Improvements in Display Holders for Price Cards, Etc, of which the following is a specification.

The object of this invention is to provide a simple and inexpensive holder of attractive appearance, adapted to display conspicuously a card or slip bearing the price of an article of merchandise, or other indicia, the form and construction of the holder being such that it may rest loosely on a hori zontal support, such as the top of a show case, or may be associated with a carton containing the goods. Y

The invention is embodied as hereinafter described and claimed.

Of the accompanying drawing forming a part of this specification,

Figure 1 is a. perspective view of a holder embodying the invention.

Figure 2 is an edge view of the same.

Figure 3 is a perspective view, showingan extension applied to thebase of the holder, and a card displayed by the holder.

Figure 4 is an enlarged section on line 44 of Figure 3.

The same reference characters indicate the same parts in all of the figures.

A. holder constructed in accordance with my invention includes a fiat base formed to have an extended and stable bearing. on a flat support, such as the top of a show case, or the top of a box or carton 12, shown by dotted lines in Figure 1. The base is thin, so that it may be interposed between the top of a lower carton 12, and the bottom of an upper carton 13 (Figure 2), the holder being thus supported with its jaws hereinafter described upstanding at one end of the upper carton, so that a card 14 engaged with the holder may be displayed in close proximity to the carton.

The holder-is provided with resilient cardgrasping jaws which are perpendicular to the base and located at one end thereof. Said jaws are adapted to be flexed in opposite directions by a card inserted between intense them, to grasp the card and hold it perpendicular to the base. v The holder is preferably constructed by bending a single length or blank of wire of suitable gage, to form two outer portions 15,

two intermediate portions 16, spaced from the outer portions, necks 17,17, connecting the portions 15 and 16, a flexible arched outer jaw 18, upstanding from the outer portions 15, and formed from the central portion of the blank, and a pair of loops 19, upstanding from the intermediate portions 16, and

formed from the end portions of the blank,-

said loops collectively constituting an inner aw.

The portions 15 and 16, and the necks 17, are all in the same plane, and collectively constitute a skeleton base, the thickness of which is determined by the gage of the wire. The jaws are normally in the same plane, which is perpendicular to the plane of the base. The jaws are adapted tobe flexed or displaced in opposite directions bya card 14, inserted between them, the jaws being thus caused to grasp the card, as indicated by Figures 3 and 1. p v

The base constructed as described, is

adapted to be inserted between two cartons,

as indicated by Figure 2, and thus firmly secured in position to operatively support the jaws and a card 14;.

If desired, the holder may be used independently, the base resting loosely on a fiat surface, and the jaws being perpendicular to said surface. To increase the weight and area of the base, it may be provided with a separable extension, shown by Figures 3 and 4c, and composed of a strip of resilient sheet 5 eas es the Wire, a flexible arched outer jaw, formed formed to have an extended bearing on a flat from the central portion of the Wire and up-' support, and the jaws being adapted to be 1.0 standing from the outer base portions, and flexed in opposite directions by a card inloops formed from the ends of the Wire, and serted between them to grasp the card and upstanding from the intermediate base porhold it at an angle With the base.

tions said loops collectively constituting an In testimony whereof I have afiix'ed my inner jaw, and being normally in the same signature.

plane With the outer jaw, the base being WILLIAM H. AVERILL. 

